Our public relations top marketing firms in orange county team wealth of experience in multiple industries, including engineering, IT, health and beauty, media and consumer products. This expertise has enabled us to develop strong relationships with leading consumer, technology and business media. Our thought leadership program has successfully branded our client spokespeople as experts within their respective industries. Through our methodical approach that allows our clients to determine their level of involvement from developing content to reviewing what we create, we provide a platform for their voices to be heard.
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It’s tough for entrepreneurs to turn down opportunities but I’ve recently come to realize that saying “yes” all the time is limiting me much more so than saying “no” ever could. Saying “no” has, for me and many entrepreneurs, subconsciously always felt like a failure. In business, a big challenge is the reality of cash flow.
We often say “yes” because it yields revenue, but not all revenue is good. The bad kind of revenue sends us in a direction we shouldn’t or don’t want to go to Top Marketing Firms in Orange County. My company was developing websites and doing strictly digital work, but an RFP came across that required media placement and traditional advertising. The budget was larger than anything we had previously been allocated and came with the promise of recurring revenue. We jumped on it and won the account.
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The revenue started coming in, but our focus and creativity decreased. Year one presented the type of challenge we relish. We hired the necessary talent to manage the account, reached our goals and had a strong platform to continue supporting them. Year two started with a less fun challenge: the client cut their budget, but we maintained our resources, so it significantly impacted our profit from the account. In year three, they decided traditional advertising wasn’t strategic for their growth and dropped the Top Marketing Firms in Orange County.
At the cusp of marketing Agency, we had decided to change our focus to traditional print advertising because we said “yes” to an opportunity that required it. We spent three years saying “yes” to chase an opportunity that wasn’t even core to our skill set or direction. It was a hard lesson learned. In the three years we spent trying to change our style and adapt to a client with a big budget, we lost three years worth of focus on projects and products that would have brought us joy and let our skills shine.